Introducing the Colon

Language is power. I’ve known that ever since I’ve started to learn English as a first foreign language. But my mother tongue German has its powers, too.
German, like many other languages, genders words. This can be, and often is, perceived as biased language, since the masculine plural form of a noun is used to address all.
I have now adopted gender inclusive terminology for the German language version of my website: I replaced the generic masculine by a gender neutral version of the noun wherever possible, e.g. I don’t use "chairman" but "chairperson", etc. Or, as is now common, I use the feminine ending, set off by a colon to indicate neutrality: Teilnehmer:in (participant). Because diversity matters.